🎯 Master Guide

📋 What Is This Business?

The Reversal Sales Platform is a comprehensive sales management system designed for independent sales agents to find, manage, and convert leads into clients. You'll be selling web services, branding packages, marketing solutions, and digital products to businesses.

What You'll Be Selling:

• Website Development - Full website builds, redesigns, and maintenance
• Branding Packages - Logo design, brand kits, business cards, and visual identity
• Marketing Services - SEO, social media management, advertising campaigns
• Labored.net Directory Listings - Business directory listings (major partnership opportunity)
• Digital Products - Domain listings, directory placements, and online services
• Monthly Services - Hosting, maintenance, ongoing marketing support

💰 Commission-Based Compensation

This is a 100% commission-based opportunity. Your earnings are directly tied to your sales performance - no base salary, no hourly wage. You earn when you close deals.

What This Means

• No Base Salary: There is no guaranteed base pay or hourly wage
• 100% Performance-Based: Your income is entirely dependent on closing deals
• Unlimited Earning Potential: There's no cap on how much you can earn - the sky's the limit
• Direct Correlation: More sales = more money. Your effort directly impacts your income
• Independent Contractor: You're working as an independent sales agent, not an employee

Commission Structure

You earn a commission on every successful sale:

• One-Time Projects: Earn commission when clients pay for website builds, branding packages, or other one-time services
• Monthly Recurring Services: Earn ongoing commissions on monthly services like hosting, maintenance, and marketing - these provide residual income
• All Services: Commission applies to all products and services you sell through the platform
• Upsells & Add-ons: Earn additional commission when you upsell additional services to existing clients

What You Need to Succeed

Since this is commission-based, success requires:

• Self-Motivation: You need to be driven to find leads and close deals
• Persistence: Sales requires follow-up and not giving up when prospects say no
• Time Investment: The more time you invest in prospecting and selling, the more you'll earn
• Skill Development: Continuously improve your sales skills to close more deals
• Pipeline Management: Always be building and maintaining your sales pipeline

Earning Potential

Your earning potential is unlimited, but realistic expectations matter:

• Starting Out: As you learn the system and build your pipeline, earnings may start modestly
• Growing Phase: As you get better at closing deals and build relationships, income grows
• Established: Experienced agents with strong pipelines can earn significant income
• Recurring Revenue: Monthly services provide ongoing income that compounds over time
• Volume Matters: Our flexibility means you can close smaller deals others won't - volume adds up

🤝 Our Approach: Tailored Solutions for Every Client

What sets us apart is our commitment to flexibility and finding the perfect middle ground that works for both the client and our business. We believe in building long-term relationships, not just closing one-time deals.

Technical Flexibility

We don't believe in one-size-fits-all solutions. Instead, we tailor our services to match each client's specific needs:

• Custom Solutions: We adapt our services to fit what the client actually needs, not what we want to sell
• Scalable Packages: Start small and grow - we can begin with basic services and expand as the client's business grows
• Technology Matching: We recommend and implement the right technology for each client's budget and requirements
• Phased Approaches: Break large projects into manageable phases that fit the client's timeline and budget

Financial Flexibility

We understand that every business has different financial constraints. That's why we're flexible with pricing and margins:

• Flexible Pricing: We can adjust pricing to work within a client's budget while still maintaining fair margins
• Payment Options: Offer payment plans, split payments, or milestone-based billing to make it easier for clients
• Working with Smaller Customers: We actively work with smaller businesses and startups - we don't have minimum project sizes
• Value-Based Pricing: We focus on delivering value that justifies the price, not just hitting a number
• Margin Flexibility: We're willing to adjust margins to close deals that make sense for long-term relationships

Why This Approach Works

• More Opportunities: By working with smaller customers and being flexible, you open up a much larger market
• Long-Term Relationships: Clients appreciate flexibility and are more likely to return for additional services
• Referrals: Happy clients refer other businesses, creating a sustainable pipeline
• Competitive Advantage: Many competitors won't work with smaller budgets - this is your opportunity
• Growth Potential: Small clients today can become big clients tomorrow as their business grows

🤝 Partnership Program: Become a Local Partner

Beyond individual sales, you can become a partner working with local companies to build a strong local presence and boost SEO. This creates a win-win situation where you help local businesses while building your own reputation and income.

How the Partnership Works

As a local partner, you work with companies in your area to provide our services:

• Website Projects: Bring in local companies that need websites - you get paid per client
• Branding Kits: Connect businesses that need branding packages - commission per client
• Mockups & Design: We create mockups and designs for companies you partner with - you earn per project
• Web Projects: Any web-related work for local companies - you get paid per client

Benefits of Being a Local Partner

What You Get Paid For

You earn commission on every type of project you bring in:

• Website Projects: Full website builds, redesigns, or updates - paid per client
• Branding Kits: Complete branding packages including logos, colors, fonts - paid per client
• Mockups & Design: Website mockups, design work, visual concepts - paid per project
• Web Projects: Any web-related services for local companies - paid per client
• Monthly Services: Ongoing hosting, maintenance, or marketing - recurring commission

Why This Matters

• Local SEO Boost: Working with local companies helps build our local search presence
• Community Impact: You're helping local businesses succeed while building your own income
• Sustainable Income: Local partnerships often lead to repeat business and referrals
• Reputation Building: Become known as a trusted local resource
• Geographic Advantage: You know your local market better than anyone - use that knowledge
• Multiple Revenue Streams: Each client can lead to multiple projects (website, branding, ongoing services)

📋 Labored.net Partnership: Business Directory Listings

We have a major partnership with Labored.net, a comprehensive business directory platform. This partnership creates another significant sales opportunity for you.

What is Labored.net?

Labored.net is a modern business directory platform that helps businesses:

• Get Discovered: Companies are listed in a searchable directory where customers can find them
• Showcase Services: Businesses can list all their services and offerings
• Build Online Presence: Professional directory listings improve SEO and online visibility
• Connect with Customers: Direct contact information and business details for potential clients
• Verified Listings: Verified businesses get premium placement and trust badges

How You Sell Directory Listings

Directory listings are a key part of your sales offerings:

• Included in Packages: Labored.net listings are often included in website and branding packages
• Standalone Sales: You can sell directory listings as a standalone service
• Add-On Opportunity: Offer directory listings as an add-on to any project
• Recurring Revenue: Premium listings can be monthly recurring services
• Easy Sell: Most businesses want more online visibility - directory listings are an easy add-on

What Businesses Get

When you sell a Labored.net directory listing, businesses receive:

• Company Profile: Complete business listing with all details
• Service Listings: Ability to list all their services
• Contact Directory: Contact people and representatives listed
• Search Visibility: Appear in directory searches by category, location, and keywords
• Professional Presentation: Clean, modern listing that looks professional
• SEO Benefits: Backlinks and online presence that helps search rankings
• Verified Badge: Optional verification for premium listings

Why This is a Great Sales Point

• Easy to Understand: Everyone understands the value of being in a directory
• Low Barrier: Directory listings are affordable, making them easy to sell
• High Value Perception: Businesses see immediate value in online visibility
• Bundling Opportunity: Easy to add to website or branding packages
• Recurring Revenue: Premium listings can be monthly services
• Upsell Potential: Can upsell from basic to premium listings
• Partnership Advantage: We're a major partner, so you have exclusive access

How to Sell Directory Listings

Here's how to effectively sell Labored.net directory listings:

1. Include in Every Proposal: Mention directory listings as part of your standard offering
2. Explain the Benefits: Focus on SEO, visibility, and customer discovery
3. Show Examples: Show businesses similar listings to demonstrate value
4. Bundle Strategically: Include in packages to increase deal value
5. Offer as Add-On: "For just $X more, we'll also add you to Labored.net directory"
6. Emphasize Partnership: "We're a major partner, so you get priority placement"

🔍 How to Find Leads

There are multiple ways to find and create leads in the platform. Here are all the methods available:

1. Lead Lists (Pre-Built Company Databases)

• Browse Available Lists: View all lists you have access to (shared lists or your own)
• Company Information: Each company in a list includes:
  • Business name
  • Phone number
  • Email address
  • Website URL (if available)
  • Physical address
  • Website quality rating (1-5 stars)
  • Monthly payment potential
• Convert to Leads: Click any company to convert it into a personal lead you can work
• Smart Sorting: Lists automatically prioritize companies with:
  • Low website ratings (1-2 stars) - best prospects
  • No website - high conversion potential
  • Higher monthly payment potential

2. Manual Lead Creation

When creating a lead manually, you can add:

• Company name (required)
• Business phone number
• Email address
• Website URL
• Physical address
• Priority level (low, medium, high)
• Estimated deal value
• Notes and research

3. Client Intake Forms (Inbound Leads)

When a client submits an intake form, you'll receive:

• Company name and owner information
• Contact details (phone, email)
• Project type and requirements
• Budget range and urgency level
• Services they're interested in
• Project goals and overview

These appear in your "Contracts" tool where you can review, generate contracts, and manage the client relationship.

4. Self-Independent Lead Finding

How to Find Leads Independently:

1. Research Local Businesses:
   • Google businesses in your area
   • Check business directories (Yelp, Google Business, Yellow Pages)
   • Visit local business districts
   • Attend networking events and trade shows
2. Identify Prospects:
   • Businesses with outdated or no websites
   • Companies with poor online presence
   • Businesses that could benefit from branding
   • Companies needing marketing services
3. Gather Information:
   • Visit their website (or note if they don't have one)
   • Use Website Checker Tool: Run their website through the Website Checker to get detailed information about load times, SEO metrics, and website quality - this gives you valuable data for your sales pitch
   • Find their phone number and email
   • Note their business address
   • Research their current online presence
   • Document your findings in the lead notes for future reference
4. Create the Lead:
   • Add the company to your leads using "Create New Lead"
   • Include all contact information you found
   • Add notes about why they're a good prospect
   • Set priority based on potential value
5. Contact the Company:
   • Call them directly to introduce yourself
   • Send a professional email
   • Visit in person if local
   • Use the sales scripts tool for guidance

5. Free Leads Section (Community Lead Pool)

How It Works:

• Contribute Leads: When you find a good prospect but don't have time to pursue it, you can add it to the free leads section
• Help Other Agents: Your contributed leads help other agents who might have time to work them
• Access Free Leads: Browse the free leads section to find prospects that other agents have discovered
• No Competition: Once you claim a free lead, it's yours to work - no one else can take it
• Community Benefit: Everyone benefits when leads don't go to waste

When to Use Free Leads:

• You've found a lead but your pipeline is full
• You've discovered a prospect outside your geographic area or expertise
• You've identified a good opportunity but don't have time to pursue it
• You want to help other agents while building goodwill
• You need to fill your pipeline and want to browse what others have found

📊 Lead Management Features

Every lead in the system includes comprehensive information and management tools:

Lead Status Tracking

Every lead has a status that you can update as you work through the sales process:

• New - Just created, not yet contacted
• Contacted - Initial outreach completed
• Qualified - Prospect is interested and qualified
• Proposal - Proposal sent, awaiting response
• Negotiation - In discussion about terms
• Won - Deal closed successfully
• Lost - Prospect declined or went elsewhere
• On Hold - Temporarily paused

Lead Sharing

You can share leads with other team members in two ways:

1. Direct Lead Sharing

• Share with View Permission: Others can see lead details but can't edit
• Share with Edit Permission: Others can update status, add notes, and manage the lead
• Real-time Notifications: Get notified when leads are shared with you or when shared leads are updated
• Accept/Decline: Choose whether to accept shared leads into your pipeline

2. Free Leads Section

• Contribute Leads: Add leads you find but can't pursue to the free leads pool
• Access Free Leads: Browse and claim leads that other agents have contributed
• Community Resource: A shared pool of leads available to all agents
• No Waste: Ensures good prospects don't go to waste when you can't pursue them

🎨 Brand Kits

Brand Kits are comprehensive branding packages that help you create professional marketing materials for clients. This is a powerful tool for closing deals and delivering value.

What Are Brand Kits?

A Brand Kit is a complete visual identity package that includes:

• Colors: Primary, secondary, and accent colors for consistent branding
• Fonts: Primary and secondary font selections
• Logo: Upload and manage client logos
• Favicon: Website icon for browser tabs
• Tagline: Company tagline or slogan
• Brand Guidelines: Complete style guide for consistent branding

How Brand Kits Work

Business Card Generator

The platform includes a professional business card generator that uses your brand kit to create:

• Print-Ready Cards: 1125px × 675px at 300 DPI for professional printing
• Front & Back Designs: Create both sides of business cards
• Multiple Formats: Download as PNG or PDF
• Automatic Branding: Uses colors, fonts, and logos from your brand kit

🛠️ Complete Tools & Features

The platform includes a comprehensive suite of tools to help you succeed:

Sales Tools

Analysis & Research Tools

Productivity Tools

Lead Management

• Lead Dashboard: View all your leads in one place with filtering and search
• Lead Activity Log: Track every interaction, note, and status change
• Lead Sharing: Share leads with team members with customizable permissions
• Lead Lists: Access pre-built lists of companies organized by category
• Custom Lead Creation: Manually add any company you discover
• Priority Management: Set and filter leads by priority (low, medium, high)
• Value Estimation: Track estimated deal values and monthly payment potential

Client Management

• Client Profiles: Complete client information and history
• Contract Management: Track contract status, signatures, and renewals
• Payment Tracking: Monitor invoice status and payment history
• Project Tracking: Manage multiple projects per client
• Client Owners: Assign multiple team members to clients for collaboration

Communication & Collaboration

• Lead Sharing: Share leads with view or edit permissions
• Notifications: Real-time notifications for shared leads, updates, and important events
• Activity Feeds: See recent activity across your leads and shared leads
• Notes System: Add detailed notes to leads and clients

🚀 How to Make Leads (Convert Prospects)

Converting a prospect into a paying client involves several steps. Here's the complete process:

The Sales Process

1. Find & Research:
   • Identify businesses that need your services
   • Research their current website and online presence
   • Gather contact information
   • Create the lead in the system
2. Initial Contact:
   • Call, email, or visit the business
   • Use sales scripts from the tools section
   • Introduce yourself and your services
   • Ask discovery questions to understand their needs
   • Log the contact in lead notes
3. Qualify & Assess:
   • Determine if they have budget and authority
   • Understand their pain points and goals
   • Assess their current situation (website quality, branding, etc.)
   • Update lead status to "Qualified" if they're a good fit
4. Create Proposal:
   • Use the intake form or create a custom proposal
   • Tailor to Client Needs: Select services that match their technical requirements and financial situation
   • Select appropriate services and products
   • Flexible Pricing: Set pricing based on their needs and budget - remember, we can adjust margins to make deals work
   • Include brand kit creation if relevant
   • Consider phased approaches for larger projects or tighter budgets
   • Update lead status to "Proposal"
5. Present & Negotiate:
   • Present the proposal (in person, email, or video call)
   • Answer questions and address concerns
   • Use Flexibility as Your Advantage: If budget is a concern, work with the client to tailor the solution - adjust pricing, modify scope, or create payment plans
   • Find the Middle Ground: Remember, we're flexible with pricing and margins. Focus on creating a solution where both parties are happy
   • Don't Walk Away from Smaller Budgets: We work with smaller customers - find creative ways to make deals work
   • Negotiate terms that work for both the client and our business
   • Update lead status to "Negotiation"
6. Close the Deal:
   • Generate contract through the Contracts tool
   • Get client signature (digital or physical)
   • Generate invoice for payment
   • Update lead status to "Won"
   • Create brand kit if included in package
7. Deliver & Follow Up:
   • Coordinate with delivery team
   • Provide brand kit and materials
   • Follow up to ensure satisfaction
   • Look for upsell opportunities (monthly services, additional projects)

🎓 Getting Started

Once you join, here's how to get started quickly:

Day 1: Setup

1. Complete your profile with accurate information
2. Explore the dashboard and familiarize yourself with the layout
3. Review available lead lists in "My Lists"
4. Read through the sales scripts tool

Week 1: Build Your Pipeline

1. Browse lead lists and convert 10-20 companies to leads
2. Research each company's website and current online presence
3. Add notes about why each is a good prospect
4. Start making initial contact calls/emails
5. Use the time clock to track your working hours

Week 2-4: Start Closing

1. Follow up on initial contacts
2. Create proposals for qualified prospects
3. Use the Contracts tool to generate agreements
4. Track your progress and adjust your approach
5. Focus on businesses with poor or no websites (highest conversion rate)

🗺️ Road to 50: Sales Team Growth Roadmap

We're building toward a team of 50 sales agents. As our team grows, profit share structures adjust based on when you join. Early adopters get the best rates—the earlier you join, the more you earn.

🚀 Team Growth Rounds & Profit Share

Each round brings on a set number of agents. Your profit share is based on WHEN you join, not how long you've been here. Early agents keep their higher rates permanently.

📊 Profit Share by Deal Type & Round

Your round determines your profit share across all deal types. Different services have different base rates:

⚠️ Why Not All Clients Generate Recurring Revenue

It's important to understand that recurring profit share is NOT guaranteed on every client:

📈 Visual: Road to 50 Agents

Here's how the team grows and profit shares adjust:

💡 Why This Structure Works

This tiered approach benefits everyone:

📊 Example Earnings by Round

Same deal, different earnings based on when you joined:

🎯 Key Takeaways

📋 Summary

This platform provides everything you need to succeed as an independent sales agent: